đź’ś[12/12] the creativity for good friday five

this week’s highlights on creativity for good

It’s 8:30pm on a Friday, my toddler just went to sleep after hours of wailing because (checks notes) she was sleepy, and if it doesn’t become bedtime for Shelly soon, I am going to commence hours of wailing. So let’s get into it, without any further ado!

your friday five!

this week’s highlights on creating for good

I am what one might call “generally okay” at graphic design. I have a pretty good eye for color and contrast, a good sense of how to compose an image, a decent track record with not ticking off the actual graphic designers I work with when I ask them to review my drafts before I send them out to clients.

(Eve, if you’re reading this, I love you! Sorry about that weird alignment thing!)

But this deep dive into typography and essentially the neuroscience of font design is the kind of stuff that absolutely separates those of us who are “generally okay” from the people who really get design, and it’s absolutely fascinating.

“What happens when we interact with words? Well, as humans, we make assumptions at first sight. And this happens because our sight is largely a screening sense.

Our ancestors needed to know quickly whether something was safe or dangerous. And the brain finds patterns in what we see and it mixes them up across all of our senses. And it uses these to make predictions.

And in today's world, we make predictions on the appearance of words usually without even noticing that we're doing it because words are ubiquitous and familiar and yet seemingly hidden right there in plain sight.

The appearance of words, the typography creates context. It sets the scene. It introduces a story before we even read the words. And we form a first impression about what we're about to read at first sight, just like we form a first impression of a person.”

Sarah Hyndman

What is your “default” or “go-to” font? What made (or makes) you choose it? Habit? Professional expectations? Intention? Industry standards? How much — if it at all — do you think about the font you use, or the font you’re reading, on a day-to-day basis? Are there particular fonts you have a strong reaction to, either positive or negative? What does that feel like?

Prompt: Each day this week, choose a new font at random to use for all of your typing work. What do you notice? What kind of reactions come up? How does it feel to experiment like that? Does it change your work? Your process? Your flow? Create about it.

  1. Anatomy of a Sex Scene: Heated Rivalry Edition (Jenny Hamilton for Reading the End)

As someone who has been writing sex scenes since long before it was probably at all appropriate for me to be doing so, I have a lot of thoughts about writing — and depicting — sex. Every time a “sexy” show goes mainstream, I brace myself for the flood of think pieces, the vast majority of which don’t grasp what sex scenes are all about. Which is to say: Yeah, they’re about sex, but if they’re only about sex, you’re doing something wrong.

Jenny Hamilton, on the other hand, gets it. So does Jacob Tierney, the showrunner on Heated Rivalry, which you should absolutely be watching if you aren’t already (though maybe like…not with your window shades open? IYKYK). This piece contains some significant spoilers for the first two episodes, but the bit I want to highlight comes (ha) right at the beginning:

“I want to push back on the impulse to dismiss the skill that goes into creating effective sex scenes. It requires a particular competence to create sex scenes that are hot instead of ridiculous, and a competence on top of that to create sex scenes that tell us things about the characters and the relationship. Each of those things, individually, is hard to do.”

Jenny Hamilton

Everyone who writes sex comes (ha) at it from a different perspective. My philosophy is generally “everything is about sex, except for sex, which is about character development.” I have a friend who approaches sex scenes like fight scenes — focusing on body language as a form of character and expression. I have another friend who only writes sex scenes that are designed to be anything but sexy, which is a thing I personally do not understand but you go, babe, I love that for you!

Writing is a skill. It takes craft, intention, and empathy to do it well. This is true whether you’re writing Pulitzer Prize-winning literature or mass-market romance. I spent a long time believing that people who wrote literary fiction were better writers than those of us who write in genre spaces, and un-learning that has been some of the most important work of my career. Just because one type of book is more likely to be analyzed on a syllabus doesn’t mean other work isn’t worth that same examination. You might be surprised at what you might learn.

Do you find yourself believing in a “hierarchy” of creative genres or types of work in your field? Where do you place your own work in that hierarchy, and how does that placement impact the way you see the work you create? Where does that hierarchy come from? Who enforces it? What would it feel like to disrupt that system?

Prompt: Spend a week exploring forms of creative work that you think of as being on the “lower” end of the prestige hierarchy. (If you’re a writer, maybe that’s reading children’s books or genre fiction. If you’re a chef, maybe that’s going out to a diner instead of a bistro.) Put aside your preconceptions about what makes something “good” or worthy of recognition, and engage with the work on its own terms. What do you notice? Create about it.

  1. Extralibrary Loan (Shannon Mattern for Places Journal)

Listen to me. Listen to me. I am holding your face lovingly in my hands as I say this:

Support your local library.

We’re living in a shitshow of a time. In the past fifteen or twenty years, we’ve gone from having all the world’s knowledge at our fingertips to a couple of tech-bro douchebags ruining it for all of us through monetization, service degradation, and AI slop. In that time, libraries have been a bedrock of information, innovation, community advocacy, and incredible creativity the likes that ChatGPT could only dream of. But that kind of work isn’t sustainable without help.

I don’t think it’s much of an exaggeration to say that societies are defined by their libraries — by what we hold, what we lend, what we borrow and return, the knowledge we create, the values we defend. Many U.S. libraries today are deepening their roots, even amid the stresses of the political environment. But lone trees will not survive. Trunk-and-branch was never an accurate image of the library’s physical presence, let alone its digital activities. And in times of drought and conflagration, the metaphor is fatal. The institutions and resources that have sustained this beautiful forest — from the IMLS to the First Amendment — are breaking. To survive, libraries are making new infrastructures: symbiotic, mycorrhizal, mossy. Call it a mesh network. Or call it extralibrary loan.

Shannon Matthews, emphasis in original

If you ever need a reminder of what creative community looks like, go to your local library. If you need a reminder of what intergenerational community looks like, go to your local library. If you need a reminder of what community care looks like, go to your local library. Libraries are inspiring and innovative and experimental and agile. Take a look, it’s in a book, but it’s also at your local library. Go to there.

(No, really. Go.)

When was the last time you interacted with a library, and what did you do? What comes to mind when you think about libraries, both as institutions and as resources? What is the most meaningful experience you’ve had with a library or librarian? If you’ve never visited a library: What has stopped you?

Prompt: Find the website for your local library and explore their offerings — or, even better, visit and explore in person. What surprises you? Participate in one program, event, or gathering. Create about it.

  1. Life & Death at the County Fair (Michael Adno for Bitter Southerner)

When I think about county fairs, all my memories turn sensory. Specific experiences — particular visits, people and places, standout moments — disappear, replaced instead with a whirlwind of remembered sights and smells and tastes: powdered sugar and fried dough, the sour-sweet smell of animal manure and the sweet-sweet smell of cotton, the bleating of baby lambs and the shrieks of small children and the blaring mix of live music against carnival jingles.

The thing about county fairs is that they’re immersive, communal affairs. You can drift alone through a fair, but you can’t actually be alone — you’re too much a part of what’s happening around you. Someone will always be jostling you, be calling out in your direction, be shouting loud enough to draw your attention, will be looking to pull you in. Walk through a county fair and you’ll see, without fail, every possible type of family, every type of person, every kind of community.

They’re liminal and loud. They’re inherently creative. They should, all things considered, be impossible — especially today. But they’re not.

But as much as the county fair is for and about kids, I believe it’s for everyone. You look around and see teenagers holding hands, wanting to hold hands, embarrassed to hold hands. You see parents and grandparents doing the same. I see friends bickering, families cursing the incoming traffic, a red drip of lights sliding down Beneva and Fruitville roads. I see the taciturn and the queer. I see white sunglasses and luxury labels. I see straw Stetsons and hats worn just for show. High heels and steel toe boots. I see North County and Myakka, Park East and Proctor, different parts of town that belong as much to different parts of the world as they do to America. It’s beautiful, because these parts of town and parts of life and parts of America don’t often touch. The South, for all its diversity, is still a segregated place. But here these disparate groups do touch. Between the beaches and the backcountry, with its dusty, languid sunsets and its dizzying wealth of rare flowers and curious animals, few places are so overwrought with beauty. The organizers say it’s about agriculture, and that’s true. The ag committee says it’s about the kids, and that’s true. But I think they’re underselling “it.” There’s more to the county fair.

Michael Adno

What strange, impossible, beautiful gatherings have you experienced in your lifetime? Were they one-time events? Annual traditions? What made them so special, and what memories stand out to you?

Prompt: Take yourself on a walk down memory lane. Imagine yourself back at that gathering. What would it be like to experience that now, as the person you are today? How are you different? How are you the same? What feelings, sensations, emotions, do you want to recapture? Create about it.

In her newsletter this week, organizer and teacher Kelly Hayes writes, “This is not an easy time to be a person who embraces hard truths, and moves through grief to take action. Next year won’t be any easier. So, I think this is an important time to think about what sustained us during 2025, and what we will need more of in 2026.”

As she so often is, Kelly is exactly right. So rather than give you any of my own prompts here, I encourage you to take 20 minutes to explore the exercises in this worksheet to orient yourself for the work ahead. Because this storm isn’t going anywhere, my loves. And we need all of us in the fight.

updates from shelly!

Big news this week: Book 2 officially has a new title, an on-sale date, and is now available for preorders!

When Delilah Cohen’s much more famous fiancée leaves her at the altar right before Delilah is supposed to start recording her first solo album, she finds herself with a notebook full of love songs that no longer make sense. Picking up a hitchhiker two hours into the road trip that was supposed to be her honeymoon seems as good a way as any to get her groove back. The last thing she expects is to start falling for her mysterious new passenger, but what’s more inspiring than a rebound with a built-in expiration date?

Except there’s more to Emmett than meets the eye. Emmett is a golem, a human-ish being of Jewish mythology who was created from clay to serve a now-deceased master. No longer needed, their final task is to make their way back to the California cave where they were made in order to undo the magic that brought them to life in the first place. But the longer Emmett spends with Delilah—who has plenty of secrets and insecurities of her own—as they cross the country to visit historical queer locales from Brooklyn to Los Angeles, the more their ending feels like something to fight, rather than something set in stone. 

As the California coast brings Delilah’s writing deadline—and Emmett’s fate—closer with every passing mile, Delilah has to decide just what song it is she wants to write…and whether writing the album of a lifetime is worth losing a love she never expected to find. 

Part road trip romcom, part epistolary exploration of America’s vibrant queer culture, and all a love letter to the phrase “it’s about the journey, not the destination,” Love Me Like a Rock Song is a glorious love story about discovering who we are and what we want, and what it means to be human.

Love Me Like a Rock Song hits shelves on August 25, 2026! Preorders for paperback and ebook are available now, with audiobook information coming soon. I can’t wait for you to get to know (and love) Delilah and Emmett as much as I do!

vibes vibes vibes vibes viiiiiiiibes

See you next week!

đź’śShelly